Alice and wonderland!

So its Semi almost here! Alice and Wonderland! woo I'm excited to See it.. but i know this may sounds dumb but i didn't realize until maybe a few weeks ago that its more like a sequel then a remake, because well for obvious reason, Alice is getting married, not studying with her tutor and because the mad hatter says" Alice your back!?" haha any who i expect this to be huge at the box office this weekend.

TIM BURTON, the director of Disney’s 3D movie “Alice in Wonderland,” which opens next month, is no stranger to over-the-top visuals (remember “Edward Scissorhands”?). Lewis Carroll’s classic tale is the perfect excuse for Mr. Burton and his crew to go gangbusters once again. Makeup aficionados will especially appreciate the Queen of Heart’s vivid blue lids and heart-shaped lips, and the Mad Hatter’s green eyes, ringed with azure, fuchsia and brick-red eye shadows and what looks to be white mascara.

Lars Klove for The New York Times
The decision to license several beauty products inspired by the film was easy. “With an interpreter like Tim Burton, we saw a huge opportunity,” said Johanna Mooney, director of health and beauty business for Disney Consumer Products.

Urban Decay is offering a limited-edition Book of Shadows, a pop-up box, right, containing 16 eye shadows (colors include White Rabbit and Jabberwocky black), a primer and two eye pencils ($52). And the nail company OPI has partnered with Disney to introduce four limited-edition colors, left, that include Off With Her Red ($8.50 each).

This isn’t the first time Disney has teamed up with makeup companies. “Great brands find our characters very inspiring,” Ms. Mooney said, noting that Disney’s first collaboration with a makeup company for adult products took place in 2005, when M.A.C. Cosmetics introduced the Tint Toons collection based on classic Disney animals like Daisy Duck. Bath and Body Works introduced a line inspired by Tinker Bell in 2007, and last fall Disney partnered with Carol’s Daughter, a New York natural skin-care company, for a bath line to accompany “The Princess and the Frog.”

According to a report released by Mintel last August, marketing cosmetics to moviegoers seems worth it: 16 percent of 2,000 people surveyed said they had bought shampoo linked to well-known characters. Disney has also seen the evidence in its past efforts: Tint Toons sold out in one day in Japan and in two weeks domestically, while the “Princess and the Frog” products, after being posted on the Carol’s Daughter Web site, were sold out by noon the same day.

Indications are that the Alice in Wonderland Book of Shadows will also be a success. According to Ms. Mooney, UrbanDecay.com featured the product on its home page last month. In less than one day, it was sold out.

original article.
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