Monday, March 9, 2009

Would Rihanna Lose Deals by Taking Chris Back?


I know that domestic violence happens everyday, but this is just another case with the add of their careers on the line. Chris Brown lost his deal with Spearmint Gum and all the other endorsements. I read the police report with rihanna and chris brown, and it was just devastating to see that a celeb could do that knowing that this will be all out in the open sooner or later. But will Rihanna lose her deals as well? In my opinion, I don't think so. It's not her fault, if anything she's not being looked at as a bad idol. She seems almost heroic.

Here is what E! online said: It just so happens that Rihanna's future as a shill depends on one person, and that is...

...you. Seriously.

Such decisions will likely take several more months, even if RiRi permanently reunites with her all-singing, all-dancing lummox. After all, she's still seen as the victim in all this—something many people in the entertainment business seem to have forgotten—and breaking from Rihanna could cause just as much bad publicity for a company as keeping her.

"I don't believe brands will use a reunion with Chris Brown as the sole basis for disengaging from her," says David Reeder, vice president at the branding agency GreenLight.

"More likely, brands will let consumers voice their opinion on the resumption of her relationship. If public sentiment takes a less than supportive turn, current deals she has may choose not to renew."

Original Article:
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